Privacy Policy

Effective as of April 12, 2021

This Privacy Policy is designed to help you understand how Emergency Technology, Inc. d/b/a SoundOff Signal (“SoundOff Signal”, “we”, or “us”) collects, uses and shares personal information collected through our website and mobile application as well as through the use of our products and services (collectively, the “Site”). We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Policy without your consent.

 

By using THE SITE, you agree to be bound by this Privacy Policy. If you do not agree with any of the terms of the Privacy Policy, please do not use THE SITE OR PROVIDE US WITH YOUR INFORMATION.

 

What this Privacy Policy Covers

This Privacy Policy applies to our collection, use and sharing of your personal information (a) when you visit our websites at https://soundoffsignal.com/ or http://https://mpowerlights.com/ or use our mobile application, (b) receive our communications or participate in our online or offline activities or events, (c) use our products and services, and (d) that we obtain from third parties such as resellers, database vendors, content publishers and suppliers.  This Privacy Policy applies only to information described above and does not apply to any other information or websites or applications not owned or operated by us or information collected by us by other means.

 

Personal Information We Collect

Information You Give Us.  Personal information you may provide through the Site or otherwise communicate to us includes:

  • Contact information. We collect information about you when you provide contact information to us via email, mail, or through the Site, including as a result of creating an account or registering your product for warranty purposes. This information may include your first and last name, email address, mailing address, phone number, and credit card information.
  • Feedback and correspondence. We may collect information about you when you request information, respond to surveys, or otherwise correspond with us.
  • Other information. We may collect other information from you that is not specifically listed here. We may use such information in accordance with this Privacy Policy.

 

Information We Get from Others.  We may obtain additional information about you from third party sources, such as service providers, distributors, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services.

 

Information Automatically Collected.  Our servers and third party service providers may automatically record certain information about how you use the Site, our products, and our product software, such as your Internet Protocol (IP) address, device and browser type, hardware configurations, system and application software,  peripherals, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics and usage data.  We collect this information in server logs and by using cookies and similar tracking technologies. For more information, see our Cookie Policy.  Some of our products and services may collect Usage Data and share that Usage Data with us.  “Usage Data” means any technical data or other information relating to your use of the Software or the results of your use of our products and services, including information about your device, system and application software, hardware configurations, and peripherals.

 

Statistical Analyses. We use Google Analytics to help us gather statistical information about the visitors to our Site and how they use the Site and our products on an anonymous, aggregate basis.  However, we will not associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law.  We may use this information to gain a better understanding of the users of our Site and products, to improve our Site, and to improve our products and services.  Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google Analytics use. To understand how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners/.  We reserve the right to license or sell aggregate, de-identified information about the visitors to our Site, but this information will not contain your personal information or otherwise be individually identifiable.

 

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described to you in this Privacy Policy or at the time of collection:

 

To Provide the Site, Improve our Products and Services, and Communicate with You. We use your personal information:

  • to provide, maintain and improve the Site and our products and services;
  • to better understand your needs and interests, and personalize your experience with the Site;
  • to respond to your requests, questions, comments, and feedback;
  • to track your warranty requests; and
  • to perform Site analytics and database management services.

 

To Send You Marketing Communications. We may send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.

 

To Create and Maintain Your Account. In order to utilize the services provided through the Site, you may create an account using certain personal information, including your name, email address, and phone number. You have choices about the information included in your account profile. You do not have to provide additional information on your profile; however, additional profile information may help you get more from our services. It is your choice whether to include sensitive information on your profile and to make that sensitive information public. Please do not post or add personal data to your profile that you would not want to be publicly available.

 

For Compliance, Fraud Prevention and Safety.  We may use your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.

 

With Your Consent.  In some cases we may ask for your consent to collect, use or share your personal information.

 

How We Share your Personal Information

We may use third parties to help us design and operate the Site, provide services to support the Site, process your information, and provide promotional and marketing activities on our behalf. For example, we may hire a company to run certain website applications, help us analyze our data, or send information on our behalf about services and events in which you may be interested.  Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Privacy Policy.

 

We do not share your personal information with third parties without your consent, except in the following circumstances:

 

Service Providers. We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. A list of our current service providers is available upon request.

 

Business Partners.  We may share your personal information with our business partners, such as our distributors, who offer a service to you jointly with us. A list of our current business partners that have access to certain personal information we collect is available upon request.

 

Security, Compliance, Fraud Prevention, Safety; Compliance with Law. We may disclose your personal information as we believe appropriate to government or law enforcement officials or private parties for the purposes described above under the following sections: For compliance, fraud prevention and safety and for compliance with law.

 

Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.

 

Your Choices

Opt Out of Communications. You may opt out of email notifications by changing the communication preferences in your account settings.

 

Opt Out of Marketing Communications. You may opt out of marketing-related emails by changing the communication preferences in your account settings or by following the opt-out prompt in the email.  To opt out of other forms of marketing communications, please contact us using the contact information provided at the end of this Policy.

 

Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Privacy Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

 

Cookie Policy

To view our full Cookie Policy please visit: https://soundoffsignal.com/legal/cookie-policy/.

 

Other Important Privacy Information

Third Party Sites and Services. The Site may contain links to other websites and services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.

 

Security.  The security of your personal information is important to us.  We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.

 

International Data Use and Transfers.  We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country.  In the United States, your data is stored in Michigan and Arizona.  Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will still protect your personal information in accordance with this Privacy Policy.  Regarding personal information collected in Australia, we will take reasonable steps to ensure that any person to whom such personal information is disclosed outside of Australia will deal with that information in a way that is consistent with the Privacy Act 1988 (Cth).  For more information about the use or storage of personal information by service providers outside of your home country, please contact us as detailed in the How to Contact Us section, below.

 

Verifying, Changing, and Deleting Your Information. If you have registered for an account through our Site, you can access, review and manage many changes yourself via your account, including updating your profile information and changing your communication preferences.  If the information you are seeking is not available within your account, you can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).

 

Notice to European Users

The following applies to individuals in the European Economic Area.

 

Controller.  SoundOff Signal is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation.

 

Legal bases for processing.  We are required to inform you of the legal bases of our processing of your personal information, which are described in the table below.  If you have questions about the legal basis of how we process your personal information, contact us using one of the methods detailed at the end of this Policy.

 

Processing Purpose Legal Basis
To provide the Site, communicate with you, and create and maintain your account. You are subject to a contract with us and we need to use your personal information to provide services you have requested or take steps that you request prior to providing services.
To establish and administer accounts, issue invoices, and process payments and refunds. You are subject to a contract with us and we need to use your personal information to provide services you have requested or take steps that you request prior to providing services.
To send you marketing communications.

 

For compliance, fraud prevention, and safety.

These processing activities constitute our legitimate interests.  We consider and balance the potential impact on your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
For compliance with law. Processing is necessary to comply with our legal obligations.
With your consent. Where we specifically ask for your consent to process your personal information, such processing is based on your consent. Where we rely on your consent, you have the right to withdraw it anytime in the manner indicated on the Site.
To share your personal information as described in this Privacy Policy. This sharing constitutes our legitimate interests, and in some cases may be necessary to comply with our legal obligations.

 

Retention. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

 

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

 

Your Rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

  • Access. Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct. Update or correct inaccuracies in your personal information.
  • Delete. Delete your personal information.
  • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice
  • Restrict. Restrict the processing of your personal information.
  • Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

 

You may submit these requests by contacting us as detailed at the end of this Policy.  We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request.  If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.  You can find your data protection regulator here.

 

Cross-Border Data Transfers.  Any information you provide to us through the use of the Site may be stored, processed, transferred among, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is kept.  Regarding transfers from the European Economic Area (“EEA”) to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions outside the EEA, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified above.  If you have questions about cross-border transfers, please contact us as detailed below.

 

Notice to California Residents

The following section applies to California residents.

 

Shine the Light. Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. To make a request please contact us as instructed in the “How to Contact Us” section below and specify you are making a Shine the Light request.

 

California Consumer Privacy Act (“CCPA”). The CCPA creates consumer privacy rights and requires businesses to make disclosures about their privacy policies and practices. Pursuant to the CCPA, both our privacy practices and your privacy rights are discussed in detail in the following information.

 

Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate with us. For the purposes of this Privacy Notice, “personal information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

 

We have collected the following categories of personal information covered by the CCPA from consumers within the past 12 months, and have used it for the following business purposes:

 

Category of Personal Information Collected Business Purpose of Collection
Identifiers including unique personal identifier, online identifier, Internet Protocol address, email address, account name Product development and customer support, customer configuration file identifier, to identify customer geographical region of system use, and give customers access to preferential support files
Commercial information including records of personal property, products or services purchased, or real property purchased, leased, or rented Product development and customer support
Geolocation data Product development and customer support, customer configuration file identifier, to identify customer geographical region of system use, and give customers access to preferential support files
Electronic information Product development and customer support, customer configuration file identifier, to identify customer geographical region of system use, and give customers access to preferential support files
Information regarding an individual’s interaction with the application Product development and customer support, customer configuration file identifier, to identify customer geographical region of system use, and give customers access to preferential support files
Inferences drawn from the above information Utilization and to tailor preferences of programming features with the application

 

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

 

Sharing Your Information. Unless you have expressly opted into our sharing of your personal information with our distributors for their marketing purposes, we do not sell your personal information, but we may disclose some of your personal information to third parties. If you have opted in, we will disclose your contact information to our distributors for their marketing purposes, which constitutes a sale of your information under the CCPA.  Specifically, we disclose the following categories of personal information covered by the CCPA for a business purpose:

 

Category of Personal Information Disclosed Category of Third Parties with Whom Information is Disclosed
Identifiers Administration and service parties for warranty and customer support; our distributors for product sales and marketing
Commercial information Administration and service parties for warranty and customer support; our distributors for product sales and marketing
Information regarding individual’s interaction with application Administration and service parties for warranty and customer support
Geolocation data Administration and service parties for warranty and customer support
Electronic information Administration and service parties for warranty and customer support

 

Source of Personal Information. Our Privacy Policy contains more comprehensive details about the sources from which we obtain your personal information. To read this more detailed disclosure, see the section entitled “Personal Information We Collect” above. More broadly, we obtain the categories of personal information that are listed above in the following ways:

 

Directly from You. For example, when you:

  • Make a purchase on our Site.
  • Create a personalized account with us.
  • Sign up to receive promotional emails or text messages.
  • Provide your contact information to us.
  • Submit a request to us.
  • Register your product for warranty purposes.
  • Participate in one of our contests or surveys.
  • Interact with our social media pages.

 

We collect the following categories of personal information directly from you: identifiers, employment-related information, and commercial information.

 

Passively. For example, when you:

  • Install and use our mobile application.
  • Visit and navigate our Site on any device.
  • Click on sponsored links or third-party advertisements.
  • Receive or interact with our communications and Site that may contain cookies.
  • Connect our products to our application.

 

We collect the following categories of personal information passively: identifiers, information regarding interaction with the Site, geolocation data, electronic information, and inferences drawn.

 

Your Rights. The CCPA gives you certain rights regarding your personal information:

  • Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).
  • Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
  • Right to Opt Out. You may opt out of the sale of your personal information to third parties.

 

Exercising Your Rights. To exercise your rights above, please submit a request to us here, or by contacting us using one of the methods in the “How to Contact Us” section, below. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide the following information: your name, email address o mailing address, the type of request you would like to make, and, if applicable, the consumer on behalf you are making a request. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request.

 

After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request.

 

Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child.

 

We may not discriminate against you if you choose to exercise your rights.

 

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable.

 

We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

 

How to Contact Us

SoundOff Signal

PO Box 206

Hudsonville, MI 49426

United States of America

Email: sosmarketing@soundoffsignal.com

Phone: (800) 338-7337

 

Complaints about privacy by individuals located in Australia can also be made to the Office of the Australian Information Commissioner (see www.oaic.gov.au for information about making a complaint).

 

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy, we will post them on the Site and indicate the effective date of the change.  If we make material changes to this Privacy Policy we will notify you by email or through the Site.

This Privacy Policy was last updated April 12, 2021.